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Struggling Mexican fast-food chain unveils new comeback strategy
thestreet.com/restaurants/struggling-mexican-fast-food-chain-unveils-new-comeback-strategy
As much as college students like a boozy margarita and cheap tacos, staking an entire business on broke 20-something-year-olds might not be the smartest if trying to make money.
Established in 2003 in Fort Worth, Texas, one fast-casual Mexican restaurant chain has become many college…
This story appeared on thestreet.com, 2025-06-13 16:37:00.