Meet the Gen Z 'stay-at-home son' who's selling his lifestyle as an aspirational brand

businessinsider.com/gen-z-stay-at-home-son-trust-the-fund-2025-6

Self-described stay-at-home sons have fashioned a new term for an old phenomenon: adult men who live with their parents.
Courtesy of Abdullah Abbasi
So-called stay-at-home sons are the new trad wives and stay-at-home girlfriends.
One 24-year-old who lives with his parents launched a…

This story appeared on businessinsider.com, 2025-06-23 08:05:01.
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