How Ikea rewrote the rules with inflation-defying prices and one of the world’s most popular books

fortune.com/europe/2025/04/30/ikea-furniture-frugality-creativity-inflation-ingka-ingvar-kamprad

Europe is home to some of the world’s most iconic companies. Many started small to quell a single person’s curiosity before exploding into a global phenomenon. As a new resident, big, successful European brands have piqued my interest. What’s their story? How did they transform into the…

This story appeared on fortune.com, 2025-04-30 05:07:00.
The Entire Business World on a Single Page. Free to Use →