Jaguar is going on a world tour to sell its controversial rebrand to wealthy art lovers

fortune.com/europe/2025/05/22/jaguar-rebrand-type-00-wealthy-art-lovers

It’s been around six months since Jaguar, the 89-year-old British premium car brand, decided to arguably torpedo its legacy in search of a new, younger audience. Depending on who you asked, it was either the boldest or stupidest brand decision in years.
Last November, Jaguar’s debut of…

This story appeared on fortune.com, 2025-05-22 10:48:06.
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