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‘The year where I don’t roll my eyes’ at retail: Bayer’s programmatic and digital lead on the state of retail media
digiday.com/marketing/the-year-where-i-dont-roll-my-eyes-at-retail-bayers-programmatic-and-digital-lead-on-the-state-of-retail-mediaAfter years of growth going up and to the right, retail media seems to have finally hit an inflection point — retail media networks want brand dollars and brands want attribution metrics. Until retail media can be seamlessly integrated with national brand campaigns (within budget…
This story appeared on digiday.com, 2025-09-12 04:01:00.