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Media Buying Briefing: The upfront isn’t moving along for a few surprising reasons
digiday.com/media-buying/media-buying-briefing-the-upfront-isnt-moving-along-for-a-few-surprising-reasons
For most of the last 50 years since the upfront was an integral part of marketers’ plans to advertise on TV, the buying bonanza usually wrapped up business between TV sellers and buyers before the July Fourth break. That is definitely not the case this year, for a few reasons.
According…
This story appeared on digiday.com, 2025-07-07 04:01:00.