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More Than 1 in 10 Gen Z’s Buy What Influencers Recommend
pymnts.com/news/social-commerce/2025/more-than-1-in-10-gen-zs-buy-what-influencers-recommend
Generation Z is often portrayed as a disruptive force, reinventing money, work and consumption.
Yet PYMNTS Intelligence’s “Gen Z Decoder Ring” report suggests something more subtle, and in some ways more telling.
The real story isn’t that this generation is different. It’s that…
This story appeared on pymnts.com, 2025-10-02 08:00:46.