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How creator marketing has become key to Mastercard’s culture-hacking strategy
digiday.com/marketing/how-creator-marketing-has-become-key-to-mastercards-culture-hacking-strategy
Fine dining and globe-trotting travel have been displacing mere objects as consumer status symbols ever since Instagram first arrived on the app store way back in 2010.
It’s a shift that brand marketers have long sought to connect with. Few have been as persistent as Mastercard, though.…
This story appeared on digiday.com, 2025-05-28 04:01:00.