Holiday shopping will look different this year, Adobe predicts: AI-assisted purchasing will jump a staggering 520%

fortune.com/2025/10/07/holiday-shopping-ai-assisted-purchasing-jump-520-percent-adobe-analytics-report

Adobe Analytics predicts online sales will grow 5.3% this holiday season, down from 8.7% last year, as consumers turn to deal days and buy now, pay later (BNPL) apps to fuel their spending in an uncertain economic climate.
One of the biggest upticks from last year is in the concentration…

This story appeared on fortune.com, 2025-10-07 21:10:10.
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