Grok’s AI companions drove downloads, but its latest model is the one making money

techcrunch.com/2025/07/21/groks-ai-companions-drove-downloads-but-its-latest-model-is-the-one-making-money

Grok’s raunchy, unfiltered AI companions may be making headlines for their unhinged and often NSFW responses, but it’s Grok 4, xAI’s latest model, that’s been driving the app’s revenue of late.
Elon Musk’s xAI launched Grok 4 late on July 9, and by Friday, July 11, Grok’s gross revenue…

This story appeared on techcrunch.com, 2025-07-21 15:20:29.
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