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Nike’s house is not in order and customers are paying the price
thestreet.com/retail/nikes-house-is-not-in-order-and-customers-may-pay-the-price
In 1978, Nike released the Air Tailwind: the first sneaker to feature the brand’s now-iconic Air cushioning technology.
The tech was hidden inside the midsole, but it marked the beginning of Nike’s most powerful innovation story.
Nearly a decade later, the Air Max 1 made the invisible…
This story appeared on thestreet.com, 2025-06-03 19:17:00.