This Social Media Manager Turned Her Mistake Into a 277 Percent Sales Lift

inc.com/annabel-burba/this-social-media-manager-turned-her-mistake-into-a-277-percent-sales-lift/91227972

After Ryan Weitz accidentally changed the TikTok name of Sweet Loren’s to her own, she asked the brand’s followers for help—and they delivered.

This story appeared on inc.com, 2025-08-16 11:00:00.
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