Media Buying Briefing: AI’s impact on agency compensation is about to get bigger

digiday.com/media-buying/media-buying-briefing-ais-impact-on-agency-compensation-is-about-to-get-bigger

Generative AI continues to steadily infiltrate more corners of the media business, creating efficiencies and saving time across content, production, research, data crunching and even planning and buying.
Holding companies and independents alike are collectively investing billions in…

This story appeared on digiday.com, 2025-08-11 04:01:00.
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