Retailers Tap Non-Prime Customers and Co-Branded Credit to Boost Loyalty

pymnts.com/credit-cards/2025/retailers-tap-non-prime-customers-and-co-branded-credit-to-boost-loyalty

Watch more: Credit Options Help Brands Keep Customers Returning Despite Economic Volatility

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Consumer sentiment and shifting spending patterns mean that merchants, issuers and traditional credit are facing challenges.
The expansion of co-branded credit card options…

This story appeared on pymnts.com, 2025-07-15 08:01:14.
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