After streamlining menu, Starbucks needs fans' help to liven it up

thestreet.com/restaurants/after-streamlining-menu-starbucks-needs-fans-help-to-liven-it-up

It looks like Starbucks' CEO Brian Niccol is backtracking a bit on his "simplifying the Starbucks menu" strategy.
Last year, Niccol announced he would reduce the Starbucks menu by 30%, eliminating customization options and discontinuing multiple beverage items to bring the focus back on…

This story appeared on thestreet.com, 2025-07-15 12:07:00.
The Entire Business World on a Single Page. Free to Use →