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After streamlining menu, Starbucks needs fans' help to liven it up
thestreet.com/restaurants/after-streamlining-menu-starbucks-needs-fans-help-to-liven-it-up
It looks like Starbucks' CEO Brian Niccol is backtracking a bit on his "simplifying the Starbucks menu" strategy.
Last year, Niccol announced he would reduce the Starbucks menu by 30%, eliminating customization options and discontinuing multiple beverage items to bring the focus back on…
This story appeared on thestreet.com, 2025-07-15 12:07:00.