TikTok enters its efficiency era

businessinsider.com/inside-tiktok-new-efficiency-era-layoffs-cost-saving-measures-2025-5

ROBYN BECK/AFP via Getty Images.
TikTok is laying off staff and instituting cost-saving measures as part of an efficiency push.
Many of the cuts have focused on its US e-commerce team.
TikTok Shop sales have slumped in the US this year amid tariffs and other uncertainty.
Belt-tightening…

This story appeared on businessinsider.com, 2025-05-24 08:17:01.
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