Why LVMH’s $1 billion Formula One bet is more than the average luxury partnership

fortune.com/europe/2025/05/27/lvmh-tag-heuer-formula-one-f1-luxury-sports

When LVMH inked an estimated $1 billion deal with Formula One late last year, it marked a turning point for the luxury company’s involvement in sports.
F1 is the most elite motorsport, with 24 races worldwide. LVMH’s 10-year collaboration involves three of its brands participating in…

This story appeared on fortune.com, 2025-05-27 12:50:43.
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