Why guaranteed access matters when it comes to securing premium DOOH inventory

digiday.com/sponsored/why-guaranteed-access-matters-when-it-comes-to-securing-premium-dooh-inventory

Lindsay Shelton, director, North America, VIOOH
Not all screens are created equal, and in the modern fragmented marketplace, how advertisers access and activate the best placements can make or break a campaign.
Brands need guaranteed access to premium screens — those high-traffic,…

This story appeared on digiday.com, 2025-05-28 16:03:07.
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