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2025 is the year creator platforms will drive more ad revenue than old media, a new WPP forecast says
businessinsider.com/creator-platforms-make-more-money-old-media-wpp-2025-6
YouTubers Rhett McLaughlin, Michelle Khare, and Link Neal.
Araya Doheny/Getty Images for YouTube
Creator-driven platforms will overtake traditional media companies in ad dollars in 2025, WPP Media says.
WPP also forecast that creators themselves would earn $185 billion in 2025, up 20%…
This story appeared on businessinsider.com, 2025-06-10 20:31:13.