WTF are JBPs and why do we use them in retail media, with Exverus Media’s Hillary Kupferberg

digiday.com/podcasts/wtf-are-jbps-and-why-do-we-use-them-in-retail-media-with-exverus-medias-hillary-kupferberg

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In the age of the retail media network boom, retailers have been all too happy to strike a deal with marketers, selling off ad space on their own platforms and audience data for ads on third-party platforms. The question is, in a vertical that’s…

This story appeared on digiday.com, 2025-04-29 04:01:00.
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