Social media creators to overtake traditional media in ad revenue this year

theguardian.com/media/2025/jun/10/social-media-creators-to-overtake-traditional-media-in-ad-revenue-this-year

User-generated material to surpass advertising income from professional media amid change in viewing habits
Content on platforms such as YouTube, TikTok and Instagram will attract more advertising income this year than content from traditional media companies, according to research,…

This story appeared on theguardian.com, 2025-06-09 23:01:35.
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