Future of TV Briefing: YouTube’s dynamic brand insertions could unlock the upfront market for creators

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Future of TV Briefing: YouTube’s dynamic brand insertions could unlock the upfront market for creators

digiday.com/future-of-tv/future-of-tv-briefing-youtubes-dynamic-brand-insertions-could-unlock-the-upfront-market-for-creators

This week’s Future of TV Briefing looks at how YouTube’s plan to enable creators to swap out sponsored segments normally baked into their videos may be the most disruptive development in the creator economy in 2026.
YouTube’s new deal dynamics
OpenAI’s entertainment industry gaslighting,…

This story appeared on digiday.com, 2025-10-22 04:01:00.