TikTok is talking to brands like it’s a grocer now

digiday.com/marketing/tiktok-is-talking-to-brands-like-its-a-grocer-now

This story was first published by Digiday sibling ModernRetail
TikTok is beginning to resonate with food and beverage brands as a platform through which to capture shoppers’ attention, sell through TikTok Shop and even develop new products.
Amanda Parker, head of food for TikTok Shop,…

This story appeared on digiday.com, 2025-10-02 04:01:00.
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