The Quiet Power Of First- And Zero-Party Data In An AI-Driven World

forbes.com/councils/forbestechcouncil/2025/06/12/the-quiet-power-of-firstand-zero-party-data-in-an-ai-driven-world

In an era of tightening privacy regulations and decaying legacy tracking methods, businesses that prioritize data that customers willingly offer can set themselves apart.

This story appeared on forbes.com, 2025-06-12 13:00:00.
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