Meet the ex-Amazon exec who pitched Prime Day to Jeff Bezos—and turned the slowest shopping season into a $14.2 billion sales empire

fortune.com/2025/07/08/amazon-prime-day-origins-jeff-bezos-diego-piacentini-revenue-sales

Prime Day is Amazon’s most important sales event of the year. It all started when Diego Piacentini, an Amazon executive, noticed the success of Alibaba’s Singles Day in China and pitched Jeff Bezos that his “everything store” do something similar. Today, Prime Day generates billions in…

This story appeared on fortune.com, 2025-07-08 15:16:05.
The Entire Business World on a Single Page. Free to Use →