Neobanks Pressure-Test Gen Z Strategies With Traditional Banks to Win Crucial Market Share

pymnts.com/digital-first-banking/2025/neobanks-pressure-test-gen-z-strategies-with-traditional-banks-to-win-crucial-market-share

They account for 40% of consumers worldwide and will represent 31% of the workforce by 2030. With current purchasing power standing at $450 billion and expected to reach $12 trillion within five years, Generation Z — the demographic born between 1997 and 2012 — is reshaping how banks and…

This story appeared on pymnts.com, 2025-06-11 08:03:19.
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