TikTok ad execs are finally talking — just enough to keep Q4 intact

digiday.com/marketing/tiktok-ad-execs-are-finally-talking-just-enough-to-keep-q4-intact

With the Chinese government offering little indication it will sign off on TikTok’s proposed framework deal with Washington, ad execs are left addressing marketers’ concerns that the agreement could still unravel. They’ve spent recent weeks telling marketers that nothing will change in…

This story appeared on digiday.com, 2025-10-22 04:01:00.
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