e.l.f. Beauty buys Hailey Bieber’s Rhode skincare brand for $1 billion

fortune.com/2025/05/28/e-l-f-beauty-buys-hailey-biebers-rhode-skincare-brand-for-1-billion

Model and entrepreneur Hailey Rhode Bieber came up with a billion-dollar idea—and now cosmetics giant e.l.f. Beauty is paying that sum to acquire it. On Wednesday, e.l.f. Beauty announced it would acquire the Rhode lifestyle brand founded by Bieber, paying $800 million in cash and stock…

This story appeared on fortune.com, 2025-05-28 20:16:20.
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