Advertising’s new ‘universal language’ for AI agents sparks old debates about power and openness

digiday.com/marketing/advertisings-new-universal-language-for-ai-agents-sparks-old-debates-about-power-and-openness

Advertising loves to talk about transformation. It’s less fond of actually doing it.
The latest case in point is the Ad Context Protocol, or AdCP. Billed as a shared, standardised language for how AI agents communicate across advertising, it’s supposed to bring order to the next wave of…

This story appeared on digiday.com, 2025-10-21 04:01:00.
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