Gap CEO says its viral denim campaign wasn't just a hit online — it drove double-digit growth in sales, fueled by Gen Z

businessinsider.com/gap-ceo-viral-denim-campaign-sales-growth-gen-z-2025-11

Gap CEO says its viral "Better in Denim" ad campaign drove double-digit sales growth, led by Gen Z.
- The campaign featured Katseye and made a wave during the denim ad wars over the summer.
- Gap Inc. outperformed Wall Street's expectations for its third-quarter earnings.
Gap is taking a…

This story appeared on businessinsider.com, 2025-11-21 05:31:19.738000.
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