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Why traditional monetization tactics are costing publishers revenue
digiday.com/sponsored/why-traditional-monetization-tactics-are-costing-publishers-revenueTraditional ad models may no longer deliver the revenue publishers need, but better audience strategies can. With privacy regulations tightening, the role of third-party cookies evolving and digital platforms capturing a greater share of advertiser spend, it’s harder than ever for…
This story appeared on digiday.com, 2025-07-16 19:42:41.