Amazon’s Prime Day is now 4 days as retailers weigh whether to pass tariff costs on to consumers

fortune.com/2025/07/08/amazon-prime-day-2

Amazon is extending its annual Prime Day sales and offering new membership perks to Gen Z shoppers amid tariff-related price worries and possibly some consumer boredom with an event marking its 11th year.
The e-commerce giant’s promised blitz of summer deals for Prime members starts at…

This story appeared on fortune.com, 2025-07-08 08:43:30.
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