After years of flying high, celebrity tequila braces for impact

edition.cnn.com/2025/05/18/food/tequila-popularity-sales-2025

It’s tough out there to be a tequila maker — not even Kendall Jenner is immune from the industry’s challenges.
818 Tequila, the four-year-old brand owned by Jenner, has slowed down hiring and dialed back spending on some of its marketing efforts, a troubling sign for the industry that has…

This story appeared on edition.cnn.com, 2025-05-18 00:00:00.
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