Airfare by algorithm: Delta leans into AI pricing — but is it a good thing?

thehill.com/regulation/transportation/5407485-delta-air-lines-artificial-intellience-pricing

What you pay for a Delta Air Lines ticket may soon depend less on timing and more on what an algorithm thinks you're willing to spend.
About 3 percent of Delta's domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise that to 20 percent by year's…

This story appeared on thehill.com, 2025-07-18 10:47:10.
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