How a 25-year-old entrepreneur is using this Japanese concept to grow a successful matcha business

cnbc.com/2025/05/31/a-25-year-old-is-using-a-japanese-concept-to-grow-a-matcha-business.html

Angel Zheng is relying on the Japanese principle of "ikigai" to turn her passion for matcha — a powdered green tea with a unique taste and purported health benefits — into building what she hopes will be an iconic household brand of the future.
At just 25 years old, Zheng has already…

This story appeared on cnbc.com, 2025-05-31 12:24:59.
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