How E.l.f pulled off its $1 billion Rhode deal

cnbc.com/2025/08/12/how-elf-pulled-off-its-1-billion-rhode-deal.html

E.l.f.'s affordable-yet-premium products have gone viral on social media thanks to the rise of "dupe culture," and a focus on marketing on TikTok and Roblox.

This story appeared on cnbc.com, 2025-08-12 12:00:01.
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