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Agency-SSP partnerships are growing more common – and blurring programmatic’s old dividing lines
digiday.com/media-buying/agency-ssp-partnerships-are-growing-more-common-and-blurring-programmatics-old-dividing-lines
More media agencies are attempting to go around traditional ad tech gatekeepers to strike their own deals with supply-side platforms (SSPs).
Media agencies are under pressure, squeezed between marketers holding back on budgets and the cost of doing business with demand-side platforms…
This story appeared on digiday.com, 2025-06-05 04:01:00.