S4 Capital trades billable hours for outputs as AI redraws agency economics

digiday.com/marketing/s4-capital-trades-billable-hours-for-outputs-as-ai-redraws-agency-economics

AI is upending the ad business and S4 Capital is changing its pricing accordingly.
CEO Sir Martin Sorrell said the rise of automation is forcing a rethink of how the firm is paid, particularly with those marketers who are under pressure to slash production costs and funnel more dollars…

This story appeared on digiday.com, 2025-05-09 04:01:00.
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