JanSport bets on ‘weirdly relatable’ content for its TikTok-driven back-to-school campaign

digiday.com/marketing/jansport-bets-on-weirdly-relatable-content-for-its-tiktok-driven-back-to-school-campaign

This article was first published by Digiday sibling Modern Retail.
JanSport backpacks can be seen singing all over TikTok and YouTube this summer, with a back-to-school video strategy centered on absurd, cringey humor designed to make student scrollers watch twice.
Lindsay Read,…

This story appeared on digiday.com, 2025-07-25 04:01:00.
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