VeChain’s Sunny Lu Wants to Tokenize Sustainable 'Human Behavior' Like Driving a Tesla

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VeChain’s Sunny Lu Wants to Tokenize Sustainable 'Human Behavior' Like Driving a Tesla

coindesk.com/consensus-toronto-2025-coverage/2025/05/13/vechains-sunny-lu-wants-to-tokenize-sustainable-human-behavior-like-driving-a-tesla

When real-world assets (RWAs) finally became the crypto industry's narrative du jour, Sunny Lu, the founder and CEO of VeChain, could only smile.
“I mean, we were doing this back in 2017,” Lu told CoinDesk in an interview ahead of Consensus 2025 in Toronto. “Back then, no one cared about…

This story appeared on coindesk.com, 2025-05-13 13:29:50.