'Loud luxury' is back as high-end brands look to rebound

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'Loud luxury' is back as high-end brands look to rebound

cnbc.com/2025/08/10/loud-luxury-is-back-as-high-end-brands-look-to-rebound.html

"Loud luxury" is poised for a comeback as ailing fashion houses attempt to inject a sense of newness and novelty into their designs to win over weary shoppers.
A flurry of new creative directors at brands including Gucci, Chanel and Versace, and the arrival of new Kering CEO Luca de Meo,…

This story appeared on cnbc.com, 2025-08-10 02:14:34.