‘The Mozart of the attention economy’: why MrBeast is the world’s biggest YouTube star – podcast

theguardian.com/news/audio/2025/jun/27/the-mozart-of-the-attention-economy-why-mrbeast-is-the-worlds-biggest-youtube-star-podcast

He’s spent 24 hours immersed in slime, two days buried alive – and showered vast amounts of cash on lucky participants. But are MrBeast’s videos simply very savvy clickbait – or acts of avant garde genius?
Written and read by Mark O’Connell Continue reading...

This story appeared on theguardian.com, 2025-06-27 04:00:07.
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