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Netflix Courts YouTube Stars To Feed Its 'Hungry Audience Waiting To Be Entertained' — Co-CEO Ted Sarandos Hints At Premium Platform Edge Amid Creator Gold Rush
benzinga.com/news/entertainment/25/07/46485051/netflix-courts-youtube-stars-to-feed-its-hungry-audience-waiting-to-be-entertained-co-ceo-ted-
On Thursday, Netflix Inc. (NASDAQ:NFLX) said that it will be interested in partnering with top YouTube creators—but only if their content aligns with the company's premium streaming standards and monetization model.
What Happened: During the company's second-quarter earnings call, Wells…
This story appeared on benzinga.com, 2025-07-18 03:57:49.