Netflix Courts YouTube Stars To Feed Its 'Hungry Audience Waiting To Be Entertained' — Co-CEO Ted Sarandos Hints At Premium Platform Edge Amid Creator Gold Rush

benzinga.com/news/entertainment/25/07/46485051/netflix-courts-youtube-stars-to-feed-its-hungry-audience-waiting-to-be-entertained-co-ceo-ted-

On Thursday, Netflix Inc. (NASDAQ:NFLX) said that it will be interested in partnering with top YouTube creators—but only if their content aligns with the company's premium streaming standards and monetization model.
What Happened: During the company's second-quarter earnings call, Wells…

This story appeared on benzinga.com, 2025-07-18 03:57:49.
The Entire Business World on a Single Page. Free to Use →