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HBO Maxes Out: The Risks of Corporate Rebrands
inc.com/nuala-walsh/hbo-maxes-out-the-risks-of-corporate-rebrands/91191189
Warner Bros. Discovery admits its ‘Max’ rebrand was a mistake. But what’s the cost of flip-flopping?
This story appeared on inc.com, 2025-05-20 15:48:53.