HBO Maxes Out: The Risks of Corporate Rebrands

inc.com/nuala-walsh/hbo-maxes-out-the-risks-of-corporate-rebrands/91191189

Warner Bros. Discovery admits its ‘Max’ rebrand was a mistake. But what’s the cost of flip-flopping?

This story appeared on inc.com, 2025-05-20 15:48:53.
The Entire Business World on a Single Page. Free to Use →