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Media Buying Briefing: Mediaplus carves a personal, data-driven niche among boutique shops
digiday.com/media-buying/media-buying-briefing-mediaplus-carves-a-personal-data-driven-niche-among-boutique-shops
In an era of programmatic investment and complex media marketplaces made more byzantine thanks to the crush of ad-tech and mar-tech firms offering their brand of “unique” or “proprietary” solutions, does a personal touch or the offer of being a “partner” media agency matter anymore?
The…
This story appeared on digiday.com, 2025-05-26 04:01:00.