Chinese jewellery firm V Muse sets sights on big-name international rivals

scmp.com/business/china-business/article/3332985/chinese-jewellery-firm-v-muse-aims-rival-international-names-van-cleef-arpels

Chinese fine jeweller V Muse plans to open its first store next year in Shanghai, taking a substantial step forward in tapping wealthy consumers’ rising ardour for art and treasure.
Aiming to build itself into a luxury house on par with international big names such as Van Cleef & Arpels,…

This story appeared on scmp.com, 2025-11-16 23:30:12.
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