The state of contextual commerce on CTV | How shoppable ads are changing the tactics for streaming TV

digiday.com/sponsored/the-state-of-contextual-commerce-on-ctv

This State of the Industry Report, sponsored by Warner Bros. Discovery, explores how marketers, retailers and agencies have used contextual commerce on CTV and streaming as shoppable advertising gains traction.
Consumer buying and viewing habits are ever-changing, and content and how it’s…

This story appeared on digiday.com, 2025-04-30 13:56:27.
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