H&M deploys AI 'twins' to model clothes

semafor.com/article/07/04/2025/hm-deploys-ai-twins-to-model-clothes

H&M released its first set of images using artificial intelligence fashion models.
The clothing retailer used real-life human models to create virtual “twins” which the firm could then digitally dress in a variety of products.
A company executive said the human models would have creative…

This story appeared on semafor.com, 2025-07-04 10:51:14.
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