Months after calling Wizz Air’s unlimited flights deal a ‘marketing scam’, Michael O’Leary’s Ryanair launches its own subscription service

fortune.com/europe/2025/03/26/wizz-air-unlimited-flights-deal-marketing-scam-michael-oleary-ryanair-ceo-launches-subscription-service

Ryanair CEO Michael O’Leary is better known for trashing his budget airline’s competition than imitating it. His latest brainchild, though, could leave O’Leary eating his words.
Ryanair announced on Monday that it was launching its own “Prime” subscription service for frequent fliers,…

This story appeared on fortune.com, 2025-03-26 10:18:35.
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