Michelob Ultra Is the One Bright Spot in a Gloomy Beer Market

wsj.com/business/retail/michelob-ultra-success-beer-sales-decline-6b754ca1

Michelob Ultra’s low-carb, low-calorie position is resonating with younger adults and leading to sales growth, while sales of rivals such as Modelo Especial and Bud Light are falling.

This story appeared on wsj.com, 2025-07-07 02:00:00.
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